Glowfilter | Brand Creation & Gen Z Marketing

Worldwide Campaign — July 2020

→ Branding management, product design management, e-commerce, content on digital platforms and launch and communications strategy.

The Goal

• ^{Create a brand and products in line with the values of Generation Z.}
• ^{Design a content strategy aimed at the target market for digital platforms.}
• ^{Create an e-commerce strategy to launch and sell the products}

The Proposal

• ^{Creation of the GLOWFILTER / Tag your skin brand and the #reGLOWlution movement.}
• ^{Concept and design direction of the first 4 iconic products of the brand.}

My Contribution

• ^{Creative project management.}
• ^{Strategic content management for the launch of the brand and its maintenance. (Web and social networks)}
• ^{Coordination with the team throughout the process: Product designer, graphic design, content generation, creative agency (shooting photos and video), and developers (including content on digital platforms: web and social networks).}

The Results

• ^{The brand sold 5k products in its first month after launch.}
• ^{The creative team worked hand in hand with the company’s creators and fully understood the brief provided, resulted in some great outcomes.}
• ^{Great impact of the content strategy in social networks. 20k followers in the first week on Instagram. The most relevant influencers in the country echoed the news.}