Closca x Moleskine

Worldwide Campaign — April 2017

→ Creative direction and launch of the CLOSCA x Moleskine campaign, team coordination and content management on digital platforms.

The Goal

• ^{Expand the positioning of the CLOSCA brand.}
• ^{Approach a similar audience of a brand with similar values.}
• ^{Generate content for the community around the brand.}

The Proposal

• ^{The launch of a co-branded product with the Moleskine brand, which would be for sale on digital platforms and in all their physical stores worldwide.}

My Contribution

• ^{Creative project management.}
• ^{Communication with Moleskine together with the CLOSCA team.}
• ^{Coordination with the team at the campaign launch: Product designer, content generation, graphic designer, creative agency (shooting photos and video), and developers (including content on digital platforms: web and social networks).}

The Results

• ^{Moleskine joined the movement created by CLOSCA for companies #mylastplasticbottle, as a manifesto for sustainable companies.}
• ^{Moleskine included the first non-Moleskine product in its history. On sale in New York, London, and Venice, among other stores.}
• ^{The media echoed the news, and CLOSCA increased its visibility and brand positioning internationally.}
• ^{Due to the increased visibility and content shared by both brands, CLOSCA grew its community on social networks by 20%.}