01
Closca × Moleskine
A collaboration that had to feel inevitable, not simply co-branded.
- Sold in New York, London and Venice
- Featured in Financial Times, Bloomberg, Wallpaper, Surface and Design Milk
- Closca grew its community by 20%
Work
The work behind the way I work now.
For years, I helped brands, products and digital experiences take shape — through strategy, storytelling, content, launches and digital systems.
Now I bring that same eye into AI: helping brands integrate it into the way they work, without losing what makes them recognisable.
Selected worlds
Brands, institutions and cultural names I’ve worked with or helped shape.
MoleskineUNESCOMoMASurfaceTEDxCloscaEDT & PartnersLimeV&AMobile World CapitalGlowfilterSony MusicMercedes-BenzRenaultMoleskine FoundationCourseraAWSMoleskineUNESCOMoMASurfaceTEDxCloscaEDT & PartnersLimeV&AMobile World CapitalGlowfilterSony MusicMercedes-BenzRenaultMoleskine FoundationCourseraAWS
Selected work
A few worlds I helped take shape.
02
EDT & Partners
Turning a company into a clearer point of view.
- +15% sales the quarter after relaunch
- 3 strategic partnerships · new focus in the Middle East
- Worked with Moleskine Foundation, Mobile World Capital, AWS and UNESCO-related initiatives
03
Glowfilter
From creator audience to beauty brand.
- 5,000 products sold in the first month
- 20k Instagram community in the first week
Mercedes-BenzRenaultLimeSony Music
04
Global brands & digital teams
Helping large brands and international teams move with more coherence across digital channels.
- Across startup, cultural, technology, mobility, music and international brand environments
Swipe →
01
Closca × Moleskine
A collaboration that had to feel inevitable, not simply co-branded.
What I shaped
Creative direction, launch storytelling and international campaign for the first non-Moleskine product in the brand’s history.
Proof
- Sold in New York, London and Venice
- Featured in Financial Times, Bloomberg, Wallpaper, Surface and Design Milk
- Closca grew its community by 20%
The best collaborations don’t add logos. They create a shared world.
02
EDT & Partners
Turning a company into a clearer point of view.
What I shaped
Brand strategy, rebrand, website and EDiT — an editorial platform for the EdTech sector.
Proof
- +15% sales the quarter after relaunch
- 3 strategic partnerships · new focus in the Middle East
- Worked with Moleskine Foundation, Mobile World Capital, AWS and UNESCO-related initiatives
A brand is not only how a company looks. It is how it moves, speaks and decides.
03
Glowfilter
From creator audience to beauty brand.
What I shaped
Brand creation, product launch, e-commerce and content for a Gen-Z beauty brand built with a top Spanish creator.
Proof
- 5,000 products sold in the first month
- 20k Instagram community in the first week
Community becomes brand when it has a world to belong to.
Mercedes-BenzRenaultLimeSony Music
04
Global brands & digital teams
Helping large brands and international teams move with more coherence across digital channels.
What I shaped
Digital positioning, social strategy, campaigns and cross-functional alignment across global brands.
Proof
- Across startup, cultural, technology, mobility, music and international brand environments
The bigger the brand, the more important the system behind the voice.
The through-line
Across all of it, the work has always been the same: take something scattered and give it shape.
That's the work I now bring into AI — through Things Worth Building, the method behind it all.
Explore the method →